Once again we expand on the overarching topic of brand identity. Each month we at Magic Flight try to bring relevant and timely content intended to give insight, tools and actionable practices. It is our desire to see each of our brands expand and or improve it’s competencies and therefore contribute just that much more value. This months featured thought leader is Abhi Golhar and his article. We hope you find Abhi Golhar’s take on this topic helpful and useful. Please feel free to reach out to us with topics for future blog post’s.