Designing, specifying, ordering, and printing or fabricating a new brand identity system are all dependent on a set of intelligent standards and guidelines. Good solid standards save time, money, and frustration. The size and nature of an organization affect the depth and breadth of the content and how marketing materials are conceived and produced in the future. Following is an in-depth composite that can be used as a reference for building an outline. Usually, printing and fabrication specifications accompany design specifications. Legal and nomenclature guideline considerations are essential. Some guidelines include order forms for business cards and other applications.
Managing the consistency and integrity of a brand identity system is facilitated by intelligent standards and guidelines that are easily accessible to all internal and external partners who have the responsibility to communicate about the brand. Brand identity guidelines have become more accessible, dynamic, and easier to produce. The range of formats includes online standards, CDs, posters, fact sheets, PDFs, brochures, and binders. Now even the smallest nonprofit can provide streamlined standards, reproduction files, and electronic templates. Building a brand is progressively viewed as the shared responsibility of each and every employee. Adhering to the guidelines requires discipline and vigilance. More importantly, it saves money, time, and frustration, and helps build the brand. The best branding tools communicate. “What does the brand stand for, in addition to providing brand identity information.
Adhering to the guidelines must unequivocally be a top-down priority.
Who needs access to brand guidelines?