Brand Strategy builds on a vision, is aligned with business strategy, emerges from a brand’s history and culture, and reflects an in-depth understanding of the customer’s needs and perceptions. The brand strategy defines positioning, differentiation, competitive advantage, and a unique value proposition. Brand strategy needs to resonate with all stakeholders to include external customers, the media, and internal customers (including employees, the board, and core suppliers). Brand strategy is a road map that guides marketing, makes it easier for the sales force to sell more, and provides clarity, context, and inspiration to employees. Companies falter because they don’t have one.
To see examples of our work, visit the portfolio section.
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