Light bulbs representing the core aspects of a well built brand.

Brand Strategy

Brand Strategy builds on a vision, is aligned with business strategy, emerges from a brand’s history and culture, and reflects an in-depth understanding of the customer’s needs and perceptions

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Brand Identity

Compelling brand identity presents any company, any size, anywhere with an immediately recognizable, distinctive and professional image that positions…

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Brand Management

Managing brand identity assets requires enlightened leadership and a long term commitment to doing everything necessary to build the brand. The mandate to build the brand must come from the CEO’s office.

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Brand Guidelines

Designing, specifying, ordering, and printing or fabricating a new brand identity system are all dependent on a set of intelligent standards and guidelines. Good solid standards save time, money, and frustration.

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Logos

Logo design is an iterative process that seeks to integrate meaning with form. The best designers work at the intersection of strategic imagination, intuition, design excellence and experience. We never know what the process will reveal.

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Design

Creativity takes many roads. In some cases, numerous designers work on the same idea, whereas in other offices each designer might develop a different idea or positioning strategy. Routinely numerous sketches are put up on the wall for a group discussion.

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Advertising

Since silk road traders described the benefits of jade and silk in lyrical song, merchants have created a sense of longing and entitlement by communicating about their products.

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Video

Video brings dramatic new depth to how brands can express themselves. As bandwidth gets wider and attention spans get shorter, a brand can move to the medium that appeals to the masses. The masses want videos.

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