Brand Strategy builds on a vision, is aligned with business strategy, emerges from a brand’s history and culture, and reflects an in-depth understanding of the customer’s needs and perceptions
Compelling brand identity presents any company, any size, anywhere with an immediately recognizable, distinctive and professional image that positions…
Managing brand identity assets requires enlightened leadership and a long term commitment to doing everything necessary to build the brand. The mandate to build the brand must come from the CEO’s office.
Designing, specifying, ordering, and printing or fabricating a new brand identity system are all dependent on a set of intelligent standards and guidelines. Good solid standards save time, money, and frustration.
Logo design is an iterative process that seeks to integrate meaning with form. The best designers work at the intersection of strategic imagination, intuition, design excellence and experience. We never know what the process will reveal.
Creativity takes many roads. In some cases, numerous designers work on the same idea, whereas in other offices each designer might develop a different idea or positioning strategy. Routinely numerous sketches are put up on the wall for a group discussion.
Since silk road traders described the benefits of jade and silk in lyrical song, merchants have created a sense of longing and entitlement by communicating about their products.
Video brings dramatic new depth to how brands can express themselves. As bandwidth gets wider and attention spans get shorter, a brand can move to the medium that appeals to the masses. The masses want videos.
To see examples of our work, check out the portfolio section. For service and product costs, visit the pricing page.